Title of article :
The impact of transactional and relational strategies in business markets: An agenda for inquiry
Author/Authors :
Arun Sharma، نويسنده , , Kishore Gopalakrishna Pillai، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Knowledge management , Market intelligence , Competitive intelligence , Organizational Learning
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
