Title of article
Till death do us part…but not always: Six antecedents to a customerʹs relational preference in buyer–seller exchanges
Author/Authors
Jagdish N. Sheth، نويسنده , , Reshma H. Shah، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
5
From page
627
To page
631
Keywords
Relational exchange , Transactional exchange , Buyer–seller relationship
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255127
Link To Document