مرکز منطقه ای اطلاع رساني علوم و فناوري - Mature relationships: Why does relational orientation turn into transaction orientation

Title of article :

Mature relationships: Why does relational orientation turn into transaction orientation

Author/Authors :

Kishore Gopalakrishna Pillai، نويسنده , , Arun Sharma، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

643

To page :

651

Keywords :

Transactions , Mature relationships , Relational orientation , Transactional orientation

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255129

Link To Document :