مرکز منطقه ای اطلاع رساني علوم و فناوري - A longitudinal study of customersʹ desired value change in business-to-business markets

Title of article :

A longitudinal study of customersʹ desired value change in business-to-business markets

Author/Authors :

Michael Beverland، نويسنده , , Larry Lockshin، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

653

To page :

666

Keywords :

Wine industry , Value change , Export , Longitudinal research , Market orientation

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255130

Link To Document :