Title of article
A longitudinal study of customersʹ desired value change in business-to-business markets
Author/Authors
Michael Beverland، نويسنده , , Larry Lockshin، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
14
From page
653
To page
666
Keywords
Wine industry , Value change , Export , Longitudinal research , Market orientation
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255130
Link To Document