Antecedents and conseque nces of relationship intention: Implications for transaction and relationship marketing

V. Kumar Murty، نويسنده , , Timothy R. Bohling، نويسنده , , Rajendra N. Ladda، نويسنده ,

روزنامه با شماره پیاپی سال 2003

10

667

676

Transactional intention , Relationship marketing , Profitability , Lifetime duration , Channel equity , Firm equity , Loyalty , Relationship intention , Brandequity , Transaction marketing

Industrial Marketing Management

2003

Industrial Marketing Management

255131