Title of article
Antecedents and conseque nces of relationship intention: Implications for transaction and relationship marketing
Author/Authors
V. Kumar Murty، نويسنده , , Timothy R. Bohling، نويسنده , , Rajendra N. Ladda، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
10
From page
667
To page
676
Keywords
Transactional intention , Relationship marketing , Profitability , Lifetime duration , Channel equity , Firm equity , Loyalty , Relationship intention , Brandequity , Transaction marketing
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255131
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