مرکز منطقه ای اطلاع رساني علوم و فناوري - Capturing value creation in business relationships: A customer perspective

Title of article :

Capturing value creation in business relationships: A customer perspective

Author/Authors :

Wolfgang Ulaga، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

677

To page :

693

Keywords :

Customer value , Buyer– seller relationships , Relationship value , Grounded theory

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255132

Link To Document :