Title of article

Designing channel incentives to overcome reseller rejection

Author/Authors

David I. Gilliland، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2004

Pages

9

From page

87

To page

95

Keywords

Incentives , Channels of distribution , Cooperation , governance

Journal title

Industrial Marketing Management

Serial Year

2004

Journal title

Industrial Marketing Management

Record number

255146