Title of article
The effects of technology-mediated communication on industrial buyer behavior
Author/Authors
Jason B. MacDonald، نويسنده , , Kirk Smith، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
107
To page
116
Keywords
Industrial buyer behavior , technology , communication , Satisfaction , Purchase intentions , Trust , Commitment
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255148
Link To Document