مرکز منطقه ای اطلاع رساني علوم و فناوري - The effects of technology-mediated communication on industrial buyer behavior

Title of article :

The effects of technology-mediated communication on industrial buyer behavior

Author/Authors :

Jason B. MacDonald، نويسنده , , Kirk Smith، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

107

To page :

116

Keywords :

Industrial buyer behavior , technology , communication , Satisfaction , Purchase intentions , Trust , Commitment

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255148

Link To Document :