مرکز منطقه ای اطلاع رساني علوم و فناوري - Market-driving versus market-driven: Divergent roles of market orientation in business relationships

Title of article :

Market-driving versus market-driven: Divergent roles of market orientation in business relationships

Author/Authors :

Matti Tuominen، نويسنده , , Arto Rajala، نويسنده , , Kristian M?ller، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

207

To page :

217

Keywords :

Customer intimacy , Collaboration , Market Orientation

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255159

Link To Document :