مرکز منطقه ای اطلاع رساني علوم و فناوري - Use of the written contract in long-lasting business relationships

Title of article :

Use of the written contract in long-lasting business relationships

Author/Authors :

Tommy Roxenhall، نويسنده , , Pervez Ghauri، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

261

To page :

268

Keywords :

Transactional contract , Relational contract , Trust-based relationship

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255164

Link To Document :