مرکز منطقه ای اطلاع رساني علوم و فناوري - Criteria employed for go/no-go decisions when developing successful highly innovative products

Title of article :

Criteria employed for go/no-go decisions when developing successful highly innovative products

Author/Authors :

Pilar Carbonell-Foulquié، نويسنده , , Jose L. Munue ra-Alem?n، نويسنده , , Ana I. Rodr?gue z-Escudero، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

307

To page :

316

Keywords :

Go/no-go criteria , Review points , New product evaluation , Highly innovative products

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255168

Link To Document :