Title of article :
The dynamics of business orientation: the case of the Volvo Car Corporation
Author/Authors :
Hong Liu، نويسنده , , Lars-Uno Roos، نويسنده , , Robin Wensley، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Automobile Industry , Volvo Car Corporation , Business orientation , Marketing evolution , Market orientation
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
