Title of article
The dynamics of business orientation: the case of the Volvo Car Corporation
Author/Authors
Hong Liu، نويسنده , , Lars-Uno Roos، نويسنده , , Robin Wensley، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
12
From page
333
To page
344
Keywords
Automobile Industry , Volvo Car Corporation , Business orientation , Marketing evolution , Market orientation
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255171
Link To Document