مرکز منطقه ای اطلاع رساني علوم و فناوري - Successful branding of a commodity product: The case of RAEX LASER steel

Title of article :

Successful branding of a commodity product: The case of RAEX LASER steel

Author/Authors :

Daniel H. McQuiston، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

345

To page :

354

Keywords :

Commodity product , RAEX LASER , Branding

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255172

Link To Document :