Title of article
Successful branding of a commodity product: The case of RAEX LASER steel
Author/Authors
Daniel H. McQuiston، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
345
To page
354
Keywords
Commodity product , RAEX LASER , Branding
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255172
Link To Document