Title of article
A comparison of marketing approaches used by high-tech firms: 1985 versus 2001
Author/Authors
Kenneth Traynor، نويسنده , , Susan Traynor، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
5
From page
457
To page
461
Keywords
Promotional strategy , High tech , Marketing , Web-based marketing , Marketing Strategy
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255181
Link To Document