Title of article
Managing the trade-off between relationships and value networks. Towards a value -based approach of customer relationship management in business-to-business market
Author/Authors
Michael Ehret، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
9
From page
465
To page
473
Keywords
B2B , Business market management , customer relationship management , Relationship marketing , Business-to-businessmarketing , Customer lifetime value , Value networks , Business networks
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255183
Link To Document