Title of article :
An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomen
Author/Authors :
Alex R. Zablah، نويسنده , , Danny N. Bellenger، نويسنده , , Wesley J. Johnston، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
customer relationship management , CRM , Knowledge management , Interaction management , Relationship marketing
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
