Title of article
Relationship marketing and contract theory
Author/Authors
Sudhi Seshadri، نويسنده , , Randhir Mishra، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
14
From page
513
To page
526
Keywords
relationship marketing , Contracts , Program management , Procurement
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255187
Link To Document