Title of article :
Relationship marketing and contract theory
Author/Authors :
Sudhi Seshadri، نويسنده , , Randhir Mishra، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
14
From page :
513
To page :
526
Keywords :
relationship marketing , Contracts , Program management , Procurement
Journal title :
Industrial Marketing Management
Serial Year :
2004
Journal title :
Industrial Marketing Management
Record number :
255187
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255187
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