Title of article
Customer service strategy options: A multiple case study in a B2B setting
Author/Authors
Joost P. M. Wouters، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
583
To page
592
Keywords
Customer service capability , Supply chain position , Service options , Order winner
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255193
Link To Document