مرکز منطقه ای اطلاع رساني علوم و فناوري - The R&D and marketing cooperation across new product development stages: An empirical study of Taiwanʹs IT industry

Title of article :

The R&D and marketing cooperation across new product development stages: An empirical study of Taiwanʹs IT industry

Author/Authors :

Louis Y. Y. Lu، نويسنده , , Chyan Yang، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

593

To page :

605

Keywords :

IT industry , New product development (NPD) , NPD stages , R&D and marketing cooperation , Taiwan

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255194

Link To Document :