Title of article
Navigating the new product development process
Author/Authors
Nikolaos Tzokas، نويسنده , , Erik Jan Hultink، نويسنده , , Susan Hart، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
8
From page
619
To page
626
Keywords
Weights , Evaluation criteria , NPD gates
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255196
Link To Document