مرکز منطقه ای اطلاع رساني علوم و فناوري - Moving beyond intuition—Managing allocation decisions in relationship marketing in business-to-business markets

Title of article :

Moving beyond intuition—Managing allocation decisions in relationship marketing in business-to-business markets

Author/Authors :

Hans Ouwersloot، نويسنده , , Jos Lemmink، نويسنده , , Ko de Ruyter، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

701

To page :

710

Keywords :

simulation , risk , decision making , structural equation models

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255203

Link To Document :