Title of article :
Industrial manufacturer–customer relationships: The discriminating role of the buying situation
Author/Authors :
Leonidas C. Leonidou، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Business relationship , Buying situation , Industrial marketing , Relationship atmosphere
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
