Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)

Erdener Kaynak، نويسنده , , Ali Kara، نويسنده ,

روزنامه با شماره پیاپی سال 2004

11

743

753

Market Orientation , China , MARKOR scale , Organizational performance , Industrial and consumer companies

Industrial Marketing Management

2004

Industrial Marketing Management

255207