مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast

Title of article :

Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast

Author/Authors :

Poul Houman Andersen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

Internet communities , relationship marketing , Branding

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255214

Link To Document :