مرکز منطقه ای اطلاع رساني علوم و فناوري - The influe nce of formal controls on customer interactivity in new product development

Title of article :

The influe nce of formal controls on customer interactivity in new product development

Author/Authors :

Joseph M. Bonner، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

Customer interaction , Organizational control , new product development , Controls

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255216

Link To Document :