Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Rebekah Bennett، نويسنده , , Charmine E.J. H?rtel، نويسنده , , Janet R. McColl-Kennedy، نويسنده ,

روزنامه با شماره پیاپی سال 2005

11

97

107

brand loyalty , Attitudinal brand loyalty , Satisfaction , Experience , involvement

Industrial Marketing Management

2005

Industrial Marketing Management

255219