Title of article :
Antecedents and conseque nces of CRM technology acceptance in the sales force
Author/Authors :
George J. Avlonitis، نويسنده , , Nikolaos G. Panagopoulos، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Salesperson performance , CRM , Information technology acceptance
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
