Title of article :
Understanding sales force automation outcomes: A managerial perspective
Author/Authors :
Alan J. Bush، نويسنده , , Jarvis B. Moore، نويسنده , , Rich Rocco، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Pages :
9
From page :
369
To page :
377
Keywords :
SFA adoption , SFA failures , SFA outcomes , Sales force automation
Journal title :
Industrial Marketing Management
Serial Year :
2005
Journal title :
Industrial Marketing Management
Record number :
255246
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255246
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