• Title of article

    Understanding sales force automation outcomes: A managerial perspective

  • Author/Authors

    Alan J. Bush، نويسنده , , Jarvis B. Moore، نويسنده , , Rich Rocco، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    9
  • From page
    369
  • To page
    377
  • Keywords
    SFA adoption , SFA failures , SFA outcomes , Sales force automation
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2005
  • Journal title
    Industrial Marketing Management
  • Record number

    255246

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255246