مرکز منطقه ای اطلاع رساني علوم و فناوري - Understanding corporate B2B web sitesʹ effectiveness from North American and European perspective

Title of article :

Understanding corporate B2B web sitesʹ effectiveness from North American and European perspective

Author/Authors :

Goutam Chakraborty، نويسنده , , Prashant Srivastava، نويسنده , , David L. Warren، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

420

To page :

429

Keywords :

informativeness , Usability , Quality of information , Internet , Web site effectiveness , B2B , Corporate web site , Multinational

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255251

Link To Document :