Title of article :
Marketing in the emerging era of build-to-order manufacturing
Author/Authors :
Arun Sharma، نويسنده , , Peter LaPlaca، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Marketing , Build-to-order , Manufacturing process
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
