• Title of article

    A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan

  • Author/Authors

    Julian Ming-Sung Cheng، نويسنده , , Charles Blankson، نويسنده , , Paul C.S. Wu، نويسنده , , Somy S.M. Che، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    11
  • From page
    504
  • To page
    514
  • Keywords
    International brands , Case Studies , Business growth , Newly industrialized economies , Stage models
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2005
  • Journal title
    Industrial Marketing Management
  • Record number

    255259

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255259