• Title of article

    Industrial marketing management, vol. 34 no. 6 (August 2005). Special issue on Rigidity versus Flexibility in Business Marketing

  • Author/Authors

    Peter J. LaPlaca، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    2
  • From page
    545
  • To page
    546
  • Keywords
    Rigidity , Marketing Strategy , Strategic flexibility , Absorptive capacity
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2005
  • Journal title
    Industrial Marketing Management
  • Record number

    255263

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255263