مرکز منطقه ای اطلاع رساني علوم و فناوري - Industrial marketing management, vol. 34 no. 6 (August 2005). Special issue on Rigidity versus Flexibility in Business Marketing

Title of article :

Industrial marketing management, vol. 34 no. 6 (August 2005). Special issue on Rigidity versus Flexibility in Business Marketing

Author/Authors :

Peter J. LaPlaca، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

545

To page :

546

Keywords :

Rigidity , Marketing Strategy , Strategic flexibility , Absorptive capacity

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255263

Link To Document :