nfusing flexibility into business-to-business firms: A contingency theory and resource-based view perspective and practical implications

Elisa Fredericks، نويسنده ,

روزنامه با شماره پیاپی سال 2005

11

555

565

Business-to-business marketing , rigidity , Flexibility , Resource-based viewpoint , Environmental dynamism , contingency theory

Industrial Marketing Management

2005

Industrial Marketing Management

255265