Title of article

Co-branding on industrial markets

Author/Authors

Anders Bengtsson، نويسنده , , Per Servais، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2005

Pages

8

From page

706

To page

713

Keywords

networks , Co-branding , Branding

Journal title

Industrial Marketing Management

Serial Year

2005

Journal title

Industrial Marketing Management

Record number

255278