Title of article :
Business relationships on different waves: Paradigm shift and marketing orientation revisited
Author/Authors :
Laurids Hedaa، نويسنده , , Thomas Ritter، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Purchasing , Market orientation , Customer relationship , paradigm shift , Marketing
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
