Title of article :
Value in business markets: What do we know? Where are we going?
Author/Authors :
Adam Lindgreen، نويسنده , , Finn Wynstra، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Business marketing , Buyer–supplier relationships , Goods , Services , Relationships , Value analysis , Value creation , Value delivery
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management