مرکز منطقه ای اطلاع رساني علوم و فناوري - Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals

Title of article :

Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals

Author/Authors :

Akmal S. Hyder، نويسنده , , Lars Torsten Eriksson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

783

To page :

796

Keywords :

resources , Performance , Trust , Strategic Alliance , Competitive advantage

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255285

Link To Document :