مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

Title of article :

Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

Author/Authors :

Allard C.R. van Riel، نويسنده , , Charles Pahud de Mortanges، نويسنده , , Sandra Streukens، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

841

To page :

847

Keywords :

Marketing mix , Industrial relations , Industrial brand equity

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255288

Link To Document :