Title of article
Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
Author/Authors
Allard C.R. van Riel، نويسنده , , Charles Pahud de Mortanges، نويسنده , , Sandra Streukens، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
7
From page
841
To page
847
Keywords
Marketing mix , Industrial relations , Industrial brand equity
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255288
Link To Document