Title of article :
Making the transition to collaborative buyer–seller relationships: An emerging framework
Author/Authors :
Robert E. Spekman، نويسنده , , Robert Carraway، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Pages :
10
From page :
10
To page :
19
Keywords :
Vertical partnerships , Collaborative advantage , Trust , Non-zero sum games , Specific investments
Journal title :
Industrial Marketing Management
Serial Year :
2006
Journal title :
Industrial Marketing Management
Record number :
255295
Link To Document :
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