Title of article :
Making the transition to collaborative buyer–seller relationships: An emerging framework
Author/Authors :
Robert E. Spekman، نويسنده , , Robert Carraway، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Vertical partnerships , Collaborative advantage , Trust , Non-zero sum games , Specific investments
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management