Title of article
Making the transition to collaborative buyer–seller relationships: An emerging framework
Author/Authors
Robert E. Spekman، نويسنده , , Robert Carraway، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
10
From page
10
To page
19
Keywords
Vertical partnerships , Collaborative advantage , Trust , Non-zero sum games , Specific investments
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255295
Link To Document