• Title of article

    Value creation in the relationship life cycle: A quasi-longitudinal analysis

  • Author/Authors

    Andreas Eggert، نويسنده , , Wolfgang Ulaga، نويسنده , , Franziska Schultz، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    8
  • From page
    20
  • To page
    27
  • Keywords
    Relationship value , Relationship life cycle , Value dimensions
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2006
  • Journal title
    Industrial Marketing Management
  • Record number

    255296