Title of article
Value creation in the relationship life cycle: A quasi-longitudinal analysis
Author/Authors
Andreas Eggert، نويسنده , , Wolfgang Ulaga، نويسنده , , Franziska Schultz، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
8
From page
20
To page
27
Keywords
Relationship value , Relationship life cycle , Value dimensions
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255296
Link To Document