A relationship-management assessment tool: Que stioning, identifying, and prioritizing critical aspects of customer relationships

Adam Lindgreen، نويسنده , , Roger Palmer، نويسنده , , Joëlle Vanhamme، نويسنده , , Joost Wouters، نويسنده ,

روزنامه با شماره پیاپی سال 2006

15

57

71

CRM , transactions , Assessment tool , Customer-relationship management , Relationships

Industrial Marketing Management

2006

Industrial Marketing Management

255299