• Title of article

    A relationship-management assessment tool: Que stioning, identifying, and prioritizing critical aspects of customer relationships

  • Author/Authors

    Adam Lindgreen، نويسنده , , Roger Palmer، نويسنده , , Joëlle Vanhamme، نويسنده , , Joost Wouters، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    15
  • From page
    57
  • To page
    71
  • Keywords
    CRM , transactions , Assessment tool , Customer-relationship management , Relationships
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2006
  • Journal title
    Industrial Marketing Management
  • Record number

    255299