• Title of article

    Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs

  • Author/Authors

    Stefan Wengler، نويسنده , , Michael Ehret، نويسنده , , Samy Saab، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    10
  • From page
    103
  • To page
    112
  • Keywords
    Key account management , Relationship marketing , implementation , Customer relationship management , Market orientation
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2006
  • Journal title
    Industrial Marketing Management
  • Record number

    255303

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255303