مرکز منطقه ای اطلاع رساني علوم و فناوري - Market orientation and quasi-integration: Adding value through relationships

Title of article :

Market orientation and quasi-integration: Adding value through relationships

Author/Authors :

Katy Mason، نويسنده , , Peter Doyle، نويسنده , , Veronica Wong، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

140

To page :

155

Keywords :

Inter-firm relationships , Market orientation , Supply chain , Supply chain configuration , Quasi-integration , Demand chain

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255306

Link To Document :