Title of article :
The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
Author/Authors :
Rajiv Mehta، نويسنده , , Trina Larsen، نويسنده , , Bert Rosenbloom، نويسنده , , Joseph Ganitsky، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Commitment , Export , Marketing channels , Strategic alliances , Trust , Cooperation
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
