مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationship learning at trade shows: Its antecedents and conseque nces

Title of article :

Relationship learning at trade shows: Its antecedents and conseque nces

Author/Authors :

Li Ling-yee، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

166

To page :

177

Keywords :

Relationship performance outcomes , International trade shows , Channel commitment , Channel consensus , Collective inquiry , Relationship learning

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255308

Link To Document :