مرکز منطقه ای اطلاع رساني علوم و فناوري

Title of article :

Outdoor advertising for business markets

Author/Authors :

J. David Lichtenthal، نويسنده , , Vivek Yadav، نويسنده , , Naveen Donthu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

236

To page :

247

Keywords :

Outdoor advertising , Industrial advertising , Business marketing , Integrated market communications

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255314

Link To Document :