مرکز منطقه ای اطلاع رساني علوم و فناوري - Antecedents and conseque nces of the strategic orientations in new product development: The case of Chinese manufacturers

Title of article :

Antecedents and conseque nces of the strategic orientations in new product development: The case of Chinese manufacturers

Author/Authors :

Insik Jeong، نويسنده , , Jae H. Pae، نويسنده , , Dongsheng Zhou، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

348

To page :

358

Keywords :

Strategic orientation , new product development , China

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255322

Link To Document :