مرکز منطقه ای اطلاع رساني علوم و فناوري - The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

Title of article :

The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

Author/Authors :

Kwaku Atuahene-Gima، نويسنده , , Haiyang Li، نويسنده , , Luigi M. De Luca، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

359

To page :

372

Keywords :

marketing strategy , Strategy innovativeness , strategic decision-making , Product development , New Ventures , Performance , China

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255323

Link To Document :