مرکز منطقه ای اطلاع رساني علوم و فناوري - Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market

Title of article :

Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market

Author/Authors :

Gopalkrishnan R. Iyer، نويسنده , , Peter J. LaPlaca، نويسنده , , Arun Sharma، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

373

To page :

382

Keywords :

Innovation in India , Radical innovation , Comparative innovation strategies

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255324

Link To Document :