Title of article :
Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
Author/Authors :
Michael B. Beverland، نويسنده , , Michael T. Ewing، نويسنده , , Margaret Jekanyika Matanda، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Market orientation , CHINA , B2B , NPD , Multiple cases
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
